MSc Tourism



ECTS Points

During the Tourism and Development study programme, students deepen their general knowledge and course-specific professional competencies in the fields of management and business, as applied to various aspects of tourism and acquired during the undergraduate studies. This allows them to manage the development of tourism at a destination or manage an enterprise by applying the principles of quality management.

Key skills acquired by students on this level of studies are:
• Management skills in tourism, complementary and related fields,
• Marketing skills in tourism, complementary and related fields,
• Market research and conjunctures in tourism,
• Planning and synchronisation of complementary activities in tourism (hospitality, commerce, crafts, transport, sport, culture etc.),
• Application of methods and techniques of development planning in private and public sector in tourism and complementary fields,
• Management and marketing skills in the field of organisation of sporting and cultural events,
• Skills necessary for introduction and application of information systems in processes of research, planning and organisation in tourism and complementary fields, application of business intelligence in decision making,
• Managerial skills (at regional, local and broader levels) aimed towards achieving complete satisfaction of customers in tourism and complementary fields,
• Managerial skills related to making strategic decisions in tourism and complementary fields,
• Use of instruments of regional and local planning in tourism.
Upon graduating from this study programme, the student will be trained to perform within a broad range of complex (creative, developmental, planning, managerial, research, etc.) tasks in the tourism industry, bodies and organisations of the public sector and numerous other jobs in complementary fields.

Contemporary Trends in Tourism
Development Theory
Project Managing
Research methods
Tourism in Serbia
Strategic Management
Global Integration Processes
Competitiveness of Tourist Destinations
Block of optional courses 1 (1 of 3 can be chosen)
Rural Tourism
Cultural Tourism
Active Tourism
Project application for the Master’s Thesis with the research
Master’s Thesis

General competencies acquired through this study programme are:

  • Development of critical and self-critical thinking and approach,
  • Practical application of knowledge with the accent on management, shaping and creation of tourism in the future,
  • Understanding the phenomenon of tourism through the analysis, synthesis and independent anticipation of solutions and consequences,
  • Advancement of communication skills and cooperation with the local community and wider international environment,
  • Skills and abilities of communication with the research public in English, as well as writing and presentation of research papers in English.

Course-specific competences that students acquire through optional courses are:

  • Extended knowledge on management, business, strategic planning in tourism and leisure-time activities,
  • Problem solving in unfamiliar environments with the use of scientific methods and procedures,
  • Application of new principles in one’s profession, relating knowledge from different aspects of tourism and leisure-time activities, as well as their application,
  • Use of information and communication technologies in gaining knowledge and managing tourism-oriented organisations,
  • Development of personality and leader competencies,
  • Ability to manage quality and introduce quality standards in work processes,
  • Skills and abilities of organisational and financial project management.

After passing exams in both the first and the second year, students have the right to apply the gnowledge gained to concrete problems through the research practice, which takes part at the Faculty-organised project or in the surroundings.